The Pocket CEO Blog
This blog will provide insights, innovations, & depth. At times, you will sense it’s humane. Besides setting directions of growth for companies it works for, it removes absent-mindedness ubiquitously. It is an aspirational executive who brings full potential of client initiatives. In the end, it makes you take charge!
Techniques of Correspondence & Cluster Analysis
My C-Level Executive
/ August 8, 2020
Correspondence Analysis: A Market Segmentation technique that GRAPHICALLY represents the relationship between BRANDS/PRODUCTS and variables such as ATTITUDES, MEDIA TITLES etc. In TGI (Target Group Index Software), it is also...
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Looking for Much Needed Client Attention
My C-Level Executive
/ July 27, 2020
Quest of an Honest Media Planner This article is for those who want to believe in power of enhanced skills. After all, we do find many healthier professionals, always managing...
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Founder’s Untold Story in Corporate World
Daunting Crevasses and Lurking Danger before Every Step Reborn Somewhere Between Bottom & Top of Mountains In Dimple's own words: "I knew that was it! Anchored on that ledge...
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Making Profits in Online World 2020
My C-Level Executive
/ October 6, 2019
Take Charge like a Boss & Build Profits. Monetise Expertise / Passion. Make a shift to your new office online, on foundations of your interests. Earn more, live well, act...
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Media Planning and of course Media Buying
My C-Level Executive
/ July 24, 2020
The Roles in Brand Investment Decisions. Do you have an idea turned into a Brand identity (name and logo)? Look no less than monetize it. Build initial service pipeline and...
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